A marketer is like a publicist for your business and products. Just like a talented actor or writer looking for their big break, a company with a good product that no one knows about is no better off than a company with a bad product. Marketing works hand in glove with sales to raise awareness of the brand and individual products while building positive relationships with prospects. BIG uses a three-step approach to marketing to ensure we are creating value for the right market at the right time.
Research – Marketing requires information, and this means research. This research is focused on two key sources of questions for all marketers: their markets and their customers.
Strategy – Strategy is research applied to reality mixed with intuition and experience. While every organization should have an overall marketing strategy, this is usually not sufficient. Specific business aspects and goals should also be considered, including growth, branding, and content.
Content – No one will be excited to buy from you unless they believe you genuinely have their best interests at heart. There is no better way to demonstrate this to your prospects than by providing valuable content, often for free. Great content works to not only engage them during their journey through the sales funnel but also prove your expertise.
How We Do It
Our BIG research and strategy approaches seek to integrate marketing and content promotion with all organizational goals. The research asks who are you trying to reach. Strategy asks what specific action are you trying to get them to take that moment. An integrated marketing strategy is the only way to guarantee all these factors are aligned.
Our team focuses on demonstrating leadership in marketing and content creation roles as well as bringing core competencies in branding, strategy, and digital media. Explaining your value proposition and exposing customers to your product in the right way at the right moment is key to creating lifetime loyalty. Learn more about each of the three functions below.