Most business owners work inside their business rather than on it. Most consultants work on a business rather than in it. Both of these perspectives are limited, so we aim to experience every aspect of an organization. Combining this with an understanding of your personal goals and the right research, we can help you make informed decisions on big picture objectives for the organization.
(Re)Branding Strategy: The insights gained from market and customer research inform how your brand can best be positioned. Brand helps create the heuristics consumers will use when making purchasing decisions about your product. Is it cool? Is it a good value? Is it tough and durable or smart and sophisticated?
Communication Strategy: Communications both build off of and contribute to your brand. The message you send and the medium you choose continually interact with this. We work to maximize the impact of the time and energy you spend on content creation by getting your message in front of the right prospects at the right time.
Marketing communications can take multiple forms - be that broadcast based or direct response. Either way, we gather measurable, actionable responses from your audience and continually iterate, benefiting your brand and your bottom line.
Growth Strategy: Marketing too often is decoupled from the growth of the overall business and accepted as a purely qualitative function. A growth strategy, however, seeks to connect the marketing functions performed with the organization's overall goals and provide quantifiable metrics of success. If you cannot explain, using concrete metrics, how your current marketing furthers the growth of your business how do you know you aren't wasting opportunities? You need a growth strategy!
