Insights For Your Business
In the professor’s perfect world, where everything matches right up with the textbook and the theory, our market segments would be perfectly defined and exclusive, […]
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Whichever Way You Slice It
If you’re selling to everyone, you’re selling to no one. Even if you want to sell to “everyone”, you need to focus on segmentation. With this, you can speak directly to each target market. As we talked about with campaigns, messaging needs to be precise and consistent, speaking directly to the specific needs of each group you want to reach.
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Marketing Campaign Essentials
Thinking about a marketing campaign is sort of like seeing the old tractors and machines at the state fair. There are so many moving parts. You zoom in on one area to see how this gear moves that axle which connects back to the motor that produces its drive by doing this thing. You zoom out and you how the whole thing works together to produce the intended results, but to get any detail you have to zoom back in on something. Marketing campaigns have just about as many moving parts and require just as much attention to detail in order to grasp what is really happening.
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Winning Campaigns on Facebook
Facebook is one of the three largest advertising platforms in the country, along with Google and Amazon. The American Marketing Association says that Facebook is ranked by marketers as the most important platform to their businesses, with 62% reporting this, compared to second place LinkedIn with 16%. While LinkedIn is arguably the primary network for firms like BIG to advertise on, a huge number of companies still rely on Facebook for reaching consumers.
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Marketing is the beginning of the process that turns a stranger into a customer. This process includes conducting client and market research, aligning strategies with organizational goals, and ongoing content creation. BIG pursues an integrated marketing approach that seeks to quantifiably tie marketing efforts to your firm's end game.
Sales exist both downstream of marketing and within its own functional area. When working with marketing, sales takes the leads provided - along with the brand perceptions marketing has created - and attempts to convert them. Working independent of marketing, sales performs its own prospecting, seeking to identify and convert leads through separate channels. BIG works to maximize the ROI of both approaches by creating a structured process of planting, nurturing, and harvesting leads.
Once sales and marketing bring customers in the door, you must deliver a timely product or service of the quality expected within budget. With so many different variables influencing these three final factors, all businesses can benefit from having a Six Sigma Master Black Belt review their processes and operations to ensure they are performing at optimum efficiency
Big Data touches every aspect of business today. And with business' ability to capture and store even more data on even more subjects, the need for timely and accurate insights will only rise with the number of zettabytes of data stored. BIG unites descriptive and prescriptive analytics with forecasting to help your organization arrive at the best decisions.