Insights For Your Business
We talk about content all the time. Everyone knows that they need to be generating content, but often organizations struggle to decide what that content […]
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Calling all Content
With last month’s focus on defining your niche and helping your customers understand your exact value proposition, we are well positioned to communicate that value to the market. But what if no one is listening? As you would expect, most customers are not receptive to a direct sales pitch. We need an approach that brings our customers in without alienating them before they’re even listening.
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Getting the Sale or Earning a Customer?
Selling is an art. And just like any art form, there are multiple approaches to selling. While painting and sculpting might not have an objective metric by which they can be measured, selling produces sales, which is a hard number. So, while impressionism may not be objectively better than pointillism, one type of selling can be said to be better than another, at least in specific contexts where it produces results.
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Stand Out with Value!
Even if you know your product is perfect for this customer and would solve all their problems, if they don’t understand this, the perceived value isn’t there and they won’t buy from you. Getting the thought into the customers head – that your product is the solution to all their problems – is the last step. How do you do this?
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Marketing is the beginning of the process that turns a stranger into a customer. This process includes conducting client and market research, aligning strategies with organizational goals, and ongoing content creation. BIG pursues an integrated marketing approach that seeks to quantifiably tie marketing efforts to your firm's end game.
Sales exist both downstream of marketing and within its own functional area. When working with marketing, sales takes the leads provided - along with the brand perceptions marketing has created - and attempts to convert them. Working independent of marketing, sales performs its own prospecting, seeking to identify and convert leads through separate channels. BIG works to maximize the ROI of both approaches by creating a structured process of planting, nurturing, and harvesting leads.
Once sales and marketing bring customers in the door, you must deliver a timely product or service of the quality expected within budget. With so many different variables influencing these three final factors, all businesses can benefit from having a Six Sigma Master Black Belt review their processes and operations to ensure they are performing at optimum efficiency
Big Data touches every aspect of business today. And with business' ability to capture and store even more data on even more subjects, the need for timely and accurate insights will only rise with the number of zettabytes of data stored. BIG unites descriptive and prescriptive analytics with forecasting to help your organization arrive at the best decisions.