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Whatever you sell, whoever you sell it to, whenever you sell it, chances are social media will be a part of your marketing strategy. Even for the most targeted, advanced sales, social media provides such precise demographic specifications that you can target the highest up executives or the most niche consumers. Since we’ve been talking about campaigns this month, it makes sense then to dive into social media – LinkedIn this week – to see just how these networks can be used for your business.Read More
Businesses tend to get blown around by a lot of different winds. Economic winds can drag a marginal company all the way down or can become a launching pad to allow them to soar. Fads likewise drag businesses around. This is especially the case in marketing, the trendiest of all business functions. However, as the Roman statesman so long ago said, “If one does not know to which port one is sailing, no wind is favorable.” Every marketing campaign requires a clear set of objectives in order to be know what success looks like.Read More
The whirlwind of activities that often derail projects can also become the greatest obstacle for achieving key operational goals. Ironically, the source of these spontaneous crises tends to originate from the very business operation that we are trying to excel within! Quality issues, customer complaints, absenteeism, and equipment breakdowns are just a few of the things that can and will pop up daily. Fortunately, 4DX can provide means of achieving excellence amid the daily firefighting you may face within your business operations.Read More
Marketing is the beginning of the process that turns a stranger into a customer. This process includes conducting client and market research, aligning strategies with organizational goals, and ongoing content creation. BIG pursues an integrated marketing approach that seeks to quantifiably tie marketing efforts to your firm's end game.
Sales exist both downstream of marketing and within its own functional area. When working with marketing, sales takes the leads provided - along with the brand perceptions marketing has created - and attempts to convert them. Working independent of marketing, sales performs its own prospecting, seeking to identify and convert leads through separate channels. BIG works to maximize the ROI of both approaches by creating a structured process of planting, nurturing, and harvesting leads.
Once sales and marketing bring customers in the door, you must deliver a timely product or service of the quality expected within budget. With so many different variables influencing these three final factors, all businesses can benefit from having a Six Sigma Master Black Belt review their processes and operations to ensure they are performing at optimum efficiency
Big Data touches every aspect of business today. And with business' ability to capture and store even more data on even more subjects, the need for timely and accurate insights will only rise with the number of zettabytes of data stored. BIG unites descriptive and prescriptive analytics with forecasting to help your organization arrive at the best decisions.