Insights For Your Business
Leads are the lifeblood of any sales and marketing department. Last week we spoke about the plant-nurture-harvest model of the sales funnel. Leads then are […]
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Content to Sales
At BIG, we have a simple way of looking at our sales funnel. We make a farming analogy. Just like a farmer, a business is going to plant their leads (through lead capture), they are going to nurture their leads, and then they are going to harvest their leads. Just like in farming, if you don’t take care of your leads, you won’t have a strong harvest.
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Getting Your Message Out There
You’ve written the best blog post of your life. Probably the best one that’s ever been written on the topic. It will enlighten everyone who reads it and help them grow their businesses exponentially. You know your audience can’t wait to read it because it was written specifically for them. One question remains. How do you get it in front of them?
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Knowing Your Audience
We talk about content all the time. Everyone knows that they need to be generating content, but often organizations struggle to decide what that content actually should be. In a survey of web users, Content Science found that 65% of users reported that the content they find is hit or miss or unreliable. Clearly, businesses are missing the mark.
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Marketing is the beginning of the process that turns a stranger into a customer. This process includes conducting client and market research, aligning strategies with organizational goals, and ongoing content creation. BIG pursues an integrated marketing approach that seeks to quantifiably tie marketing efforts to your firm's end game.
Sales exist both downstream of marketing and within its own functional area. When working with marketing, sales takes the leads provided - along with the brand perceptions marketing has created - and attempts to convert them. Working independent of marketing, sales performs its own prospecting, seeking to identify and convert leads through separate channels. BIG works to maximize the ROI of both approaches by creating a structured process of planting, nurturing, and harvesting leads.
Once sales and marketing bring customers in the door, you must deliver a timely product or service of the quality expected within budget. With so many different variables influencing these three final factors, all businesses can benefit from having a Six Sigma Master Black Belt review their processes and operations to ensure they are performing at optimum efficiency
Big Data touches every aspect of business today. And with business' ability to capture and store even more data on even more subjects, the need for timely and accurate insights will only rise with the number of zettabytes of data stored. BIG unites descriptive and prescriptive analytics with forecasting to help your organization arrive at the best decisions.