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Anytime you start seeing LinkedIn articles about a “paradigm shift” within corporate America you need to be prepared for platitudes and buzzwords. LinkedIn cannot resist catchphrases, and it’s gotten so bad that people can write entire articles mocking the trendiest terms. Guru is a perennial favorite, and recently we’ve started hearing all about disruptors and game changers. Next year we’re probably in for a session on flearning – failing while learning or learning while failing – either way a useful concept with an annoying name.Read More
Difficult conversations get derailed all the time, mainly because of the uninvited 3rd participant – our internal voice. As a result, we don’t know how to talk with each other but instead we get caught up talking at each other, and everything goes downhill from there. We need a new way of doing things. Fortunately, there is. Read on to see how to make the dialogue effective when it matters most.Read More
The Bureau of Labor Statistics states that the average time a worker will spend in a job today is 4.6 years. That’s it. Consider this alongside on-boarding costs – the Society for Human Resource Management estimates that the average American company spends about $4,000 and 42 days hiring an employee. These costs of course vary company to company and even hire to hire, but the process is expensive for everyone, especially smaller organizations. If we can reduce these costs, we should. Last week we mentioned how to develop employees using the Situational Leadership Model. We mentioned this insight, but did not expand on it. Employees are volunteers. If you’ve hired the right people, they have plenty of other options – they choose to come in and work for you every day. The point at which someone is thinking about other options is the point at which you’ve already lost. Even […]Read More
Marketing is the beginning of the process that turns a stranger into a customer. This process includes conducting client and market research, aligning strategies with organizational goals, and ongoing content creation. BIG pursues an integrated marketing approach that seeks to quantifiably tie marketing efforts to your firm's end game.
Sales exist both downstream of marketing and within its own functional area. When working with marketing, sales takes the leads provided - along with the brand perceptions marketing has created - and attempts to convert them. Working independent of marketing, sales performs its own prospecting, seeking to identify and convert leads through separate channels. BIG works to maximize the ROI of both approaches by creating a structured process of planting, nurturing, and harvesting leads.
Once sales and marketing bring customers in the door, you must deliver a timely product or service of the quality expected within budget. With so many different variables influencing these three final factors, all businesses can benefit from having a Six Sigma Master Black Belt review their processes and operations to ensure they are performing at optimum efficiency
Big Data touches every aspect of business today. And with business' ability to capture and store even more data on even more subjects, the need for timely and accurate insights will only rise with the number of zettabytes of data stored. BIG unites descriptive and prescriptive analytics with forecasting to help your organization arrive at the best decisions.