Insights For Your Business
Talking to a lead could be a waste of time. If there is no chance that they turn into a customer, no matter how well […]
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Multi Channel Lead Generation
Where does your business get its leads? Chances are, you’re aware of all the traditional channels – social media campaigns, referrals, ad campaigns, and in person events. Maybe you’ve heard of some of the less common techniques – buying leads from list services, scraping leads off the internet, or strategic SEO for inbound links. There are so many different potential sources of leads. Which ones are the best?
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Leads That Are Just Right
Last week we spoke about the three different types of leads a business can encounter – cold, warm and qualified. Once you are able to properly identify each of those you can go about segmenting them and targeting them with the best approaches for each group.
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All Leads Are Not Created Equal
Leads are the lifeblood of any sales and marketing department. Last week we spoke about the plant-nurture-harvest model of the sales funnel. Leads then are the seeds that you plant. So where do you go to get those seeds? There isn’t a lead bank you can visit to purchase them from – although there are things like this in the business world. And even then, not all leads are created equal. What makes a good lead different from a bad lead? And how can we tell them apart?
Read MoreBusiness Solutions
Marketing is the beginning of the process that turns a stranger into a customer. This process includes conducting client and market research, aligning strategies with organizational goals, and ongoing content creation. BIG pursues an integrated marketing approach that seeks to quantifiably tie marketing efforts to your firm's end game.
Sales exist both downstream of marketing and within its own functional area. When working with marketing, sales takes the leads provided - along with the brand perceptions marketing has created - and attempts to convert them. Working independent of marketing, sales performs its own prospecting, seeking to identify and convert leads through separate channels. BIG works to maximize the ROI of both approaches by creating a structured process of planting, nurturing, and harvesting leads.
Once sales and marketing bring customers in the door, you must deliver a timely product or service of the quality expected within budget. With so many different variables influencing these three final factors, all businesses can benefit from having a Six Sigma Master Black Belt review their processes and operations to ensure they are performing at optimum efficiency
Big Data touches every aspect of business today. And with business' ability to capture and store even more data on even more subjects, the need for timely and accurate insights will only rise with the number of zettabytes of data stored. BIG unites descriptive and prescriptive analytics with forecasting to help your organization arrive at the best decisions.