Facebook is one of the three largest advertising platforms in the country, along with Google and Amazon. The American Marketing Association says that Facebook is ranked by marketers as the most important platform to their businesses, with 62% reporting this, compared to second place LinkedIn with 16%. While LinkedIn is arguably the primary network for firms like BIG to advertise on, a huge number of companies still rely on Facebook for reaching consumers. [Read more…] about Winning Campaigns on Facebook
Whatever you sell, whoever you sell it to, whenever you sell it, chances are social media will be a part of your marketing strategy. Even for the most targeted, advanced sales, social media provides such precise demographic specifications that you can target the highest up executives or the most niche consumers. Since we’ve been talking about campaigns this month, it makes sense then to dive into social media – LinkedIn this week – to see just how these networks can be used for your business. [Read more…] about Winning Campaigns on LinkedIn
Businesses tend to get blown around by a lot of different winds. Economic winds can drag a marginal company all the way down or can become a launching pad to allow them to soar. Fads likewise drag businesses around. This is especially the case in marketing, the trendiest of all business functions. However, as the Roman statesman so long ago said, “If one does not know to which port one is sailing, no wind is favorable.” Every marketing campaign requires a clear set of objectives in order to be know what success looks like. [Read more…] about Winning Marketing Goals
The whirlwind of activities that often derail projects can also become the greatest obstacle for achieving key operational goals. Ironically, the source of these spontaneous crises tends to originate from the very business operation that we are trying to excel within! Quality issues, customer complaints, absenteeism, and equipment breakdowns are just a few of the things that can and will pop up daily. Fortunately, 4DX can provide means of achieving excellence amid the daily firefighting you may face within your business operations. [Read more…] about 4DX Applied – Operational Excellence
With the whirlwind of activities that pop up daily (or even hourly!), it seems like there is never enough time or resources to get it all done. The thought of even suggesting a project into the mix may be faced with active objection or worse, passive neglect. But there is a better way! [Read more…] about 4DX Applied – Project Excellence
Project management is one of those things that seems like it should be so simple but isn’t. You just, do the project. However, small projects (under $350,000) have a failure rate of 20%, and this only rises as the project budget increases (Source). Clearly, it’s more difficult than it at first appears. [Read more…] about Getting Things Done!