If you don’t know where you are going, no progress is favorable. Our research is tailored to your company. If you need help conducting primary research like surveys and focus groups that is something we can help with, but our key value add is in our ability to integrate this research into your overall marketing strategy and content. As a full service firm, we are able to go beyond handing you a deliverable and make sure you see the results you need to see.
Market Research: Demographics and databases are tools. Like any tools, they serve a purpose – they shouldn’t be the purpose. Our experience and expertise mean we can utilize these tools (and more) to maximum effect. Our research takes into account how your product and company are currently positioned in the market, how you would like to position them, and your personal goals. With this holistic research we can provide tangible insights instead of academic hypotheticals.
Customer Research: You can never know too much about your customers, and targeted marketing is always better than blasting a message out and crossing your fingers that it gets to the right person. With our technique, we will help you figure out exactly who you are selling to now, and who you should be selling to – sometimes they are not the same person. In addition, we deliver customer personas informed by research and our experience. You will know what makes your clients tick, and what keeps them up at night.