“Hey random Facebook friend I haven’t talked to since high school! How are things going with you? Anyway, I’m selling Mary Kay now and wanted to know if you would be interested. It would really help me a lot if you took a look and maybe bought something from my page here.”
When someone tells entrepreneurs to “use their network” this is typically what we image with thinly veiled horror. The insincerity of it is most striking, and it shows through in the language these messages often employ. I hesitate to call it a sales message as the likelihood of it producing and sort of sale – except perhaps the recipient paying to be left alone – are close to nil. [Read more…] about Using or Abusing Your Network?