The B.I.G. Blog

We talk about content all the time. Everyone knows that they need to be generating content, but often organizations struggle to decide what that content actually should be. In a survey of web users, Content Science found that 65% of users reported that the content they find is hit or miss or unreliable. Clearly, businesses are missing the mark.

Later this month, I’ll be presenting project management principles at the 4th Annual Medical Device Validation Week conference.  Managers, directors, and executives in the medical device industry come from all over to learn and share with others in the field.  I’ll have a captive audience in my target market.  In this article, I’ll share some of my personal tips and tricks in making the most out of in-person events.

With last month’s focus on defining your niche and helping your customers understand your exact value proposition, we are well positioned to communicate that value to the market. But what if no one is listening? As you would expect, most customers are not receptive to a direct sales pitch. We need an approach that brings our customers in without alienating them before they’re even listening.