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You may have witnessed this before. Maybe you were personally on one side or the other. Giving and getting feedback isn’t always easy. Or maybe […]
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Whichever Way You Slice It
If you’re selling to everyone, you’re selling to no one. Even if you want to sell to “everyone”, you need to focus on segmentation. With this, you can speak directly to each target market. As we talked about with campaigns, messaging needs to be precise and consistent, speaking directly to the specific needs of each group you want to reach.
Read MoreGood, Cheap, AND Fast
Projects of any sort are often subject to pressure to be completed with fixed resources and as quickly as possible, all while maintaining the intended scope. Gantt charts are most commonly used but are seldom robust enough to meet the “game-time” changing events that often come up throughout the project. A more comprehensive approach is required. In this article, we will present a combination of methods and tools that has proven to deliver project excellence time and time again.
Read MoreMarketing Campaign Essentials
Thinking about a marketing campaign is sort of like seeing the old tractors and machines at the state fair. There are so many moving parts. You zoom in on one area to see how this gear moves that axle which connects back to the motor that produces its drive by doing this thing. You zoom out and you how the whole thing works together to produce the intended results, but to get any detail you have to zoom back in on something. Marketing campaigns have just about as many moving parts and require just as much attention to detail in order to grasp what is really happening.
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