The B.I.G. Blog

Where does your business get its leads? Chances are, you’re aware of all the traditional channels – social media campaigns, referrals, ad campaigns, and in person events. Maybe you’ve heard of some of the less common techniques – buying leads from list services, scraping leads off the internet, or strategic SEO for inbound links. There are so many different potential sources of leads. Which ones are the best?

Last week we spoke about the three different types of leads a business can encounter – cold, warm and qualified. Once you are able to properly identify each of those you can go about segmenting them and targeting them with the best approaches for each group.

Leads are the lifeblood of any sales and marketing department. Last week we spoke about the plant-nurture-harvest model of the sales funnel. Leads then are the seeds that you plant. So where do you go to get those seeds? There isn’t a lead bank you can visit to purchase them from – although there are things like this in the business world. And even then, not all leads are created equal. What makes a good lead different from a bad lead? And how can we tell them apart?