The B.I.G. Blog

Whatever you sell, whoever you sell it to, whenever you sell it, chances are social media will be a part of your marketing strategy. Even for the most targeted, advanced sales, social media provides such precise demographic specifications that you can target the highest up executives or the most niche consumers. Since we’ve been talking about campaigns this month, it makes sense then to dive into social media – LinkedIn this week – to see just how these networks can be used for your business.

Businesses tend to get blown around by a lot of different winds. Economic winds can drag a marginal company all the way down or can become a launching pad to allow them to soar. Fads likewise drag businesses around. This is especially the case in marketing, the trendiest of all business functions. However, as the Roman statesman so long ago said, “If one does not know to which port one is sailing, no wind is favorable.” Every marketing campaign requires a clear set of objectives in order to be know what success looks like.

The whirlwind of activities that often derail projects can also become the greatest obstacle for achieving key operational goals.  Ironically, the source of these spontaneous crises tends to originate from the very business operation that we are trying to excel within!  Quality issues, customer complaints, absenteeism, and equipment breakdowns are just a few of the things that can and will pop up daily.  Fortunately, 4DX can provide means of achieving excellence amid the daily firefighting you may face within your business operations.