The B.I.G. Blog

Which is worse, losing money on a well-calculated investment or never making the investment in the first place? If you’re in business you ought to answer that the latter is worse, otherwise you should just buy annuities and called it a day! Last week we discussed hiring, and what is hiring but a calculated risk to grow your business. Just like any investment, the initial expenditure is only the beginning of the process.

Things are going well in your business (or on your team) and some of these questions begin flooding your head: Should I hire someone?  Where would I find them?  What would they do?  What skills do they need?  How do I find the right candidate?  Will they fit in? This key step in growth could be intimidating.  Here are a few steps to walk you through the process…

If sales is the lifeblood of every company, then marketing is the heart that keeps a steady flow going so that we don’t run out.  Unfortunately, many small business owners discredit the value of marketing and see it as either an unnecessary expense or something for the bigger guys. This couldn’t be further from the truth, and this short-sightedness could certainly be a key contributing factor explaining why 50% of all businesses fail within their first 5 years.  Fortunately, we have a simple approach to marketing to meet any company’s budget, no matter the size…