The B.I.G. Blog

Quality guru W. Edward Deming is often quoted as saying, “In God we trust, everyone else bring data.”  But how do you know if the data can be trusted?  Read on to learn how you can ensure you have valid data for making sound business decisions…

At BIG, we have a simple way of looking at our sales funnel. We make a farming analogy. Just like a farmer, a business is going to plant their leads (through lead capture), they are going to nurture their leads, and then they are going to harvest their leads. Just like in farming, if you don’t take care of your leads, you won’t have a strong harvest.

You’ve written the best blog post of your life. Probably the best one that’s ever been written on the topic. It will enlighten everyone who reads it and help them grow their businesses exponentially. You know your audience can’t wait to read it because it was written specifically for them. One question remains. How do you get it in front of them?