The B.I.G. Blog

Facebook is one of the three largest advertising platforms in the country, along with Google and Amazon. The American Marketing Association says that Facebook is ranked by marketers as the most important platform to their businesses, with 62% reporting this, compared to second place LinkedIn with 16%. While LinkedIn is arguably the primary network for firms like BIG to advertise on, a huge number of companies still rely on Facebook for reaching consumers.

Whatever you sell, whoever you sell it to, whenever you sell it, chances are social media will be a part of your marketing strategy. Even for the most targeted, advanced sales, social media provides such precise demographic specifications that you can target the highest up executives or the most niche consumers. Since we’ve been talking about campaigns this month, it makes sense then to dive into social media – LinkedIn this week – to see just how these networks can be used for your business.

Businesses tend to get blown around by a lot of different winds. Economic winds can drag a marginal company all the way down or can become a launching pad to allow them to soar. Fads likewise drag businesses around. This is especially the case in marketing, the trendiest of all business functions. However, as the Roman statesman so long ago said, “If one does not know to which port one is sailing, no wind is favorable.” Every marketing campaign requires a clear set of objectives in order to be know what success looks like.