The B.I.G. Blog

In a way, Google is the librarian of the twenty-first century. No matter how obscure your request, if you bring it to her, she will find the information you are looking for with her own search system, even more inscrutable than the Dewey Decimal system libraries historically operated on. Amongst the many advantages of Google, one in particular stands out for those concerned with researching trends and seeing what is hot – the search engine’s perfect memory. Google Trends is a helpful tool that allows you to type in a search term and it reports back to you the historical volume of searches for that term.

Why did you (or are you) starting your own business? If you are like the two thirds of Americans that dream of self-employment, chances are you desire more control over your life and greater financial potential. However, surveys consistently find that the barriers holding most people back are financial as well. Financial security, capital requirements, and fears of failure all rank high on would be entrepreneurs’ lists of concerns.

All successful teams have a playbook that they use to navigate through the game.  Which play to call next is determined by referring to a well-defined (and refined) set of plays that a team has practiced again and again in response to each anticipated situation that may come up during a game.  While the specific tactics will vary from playbook to playbook, there is generally a common underlying pattern that will remain constant. This is also true for the Entrepreneur’s Playbook.